Persuasion experts have known it for years, and neuroscience confirmed it: stories have power. Even children understand that stories move us more deeply than facts alone. Today, this form of communication is being rediscovered—by marketers, communicators, and leaders alike.

It’s a powerful opportunity for companies, brands, and executives.

Yet what comes naturally to authors and screenwriters can be a challenge for leaders. Petra Sammer—communications consultant and author of the bestselling book Storytelling—shares the key ingredients and critical touchpoints of effective corporate and brand storytelling. She reveals the narrative building blocks that make stories resonate, tailored to the needs of businesses and leadership.

Storytelling is a skill you can learn—whether for marketing, PR, sales, or your personal presence. Take a closer look at the seminars and see how they can elevate your message.

The hunger for good stories is growing. Opinion leaders and influencers are looking for stories. Social networkers are hungry for shareable content. And customers want to be informed and entertained with good stories. This is a huge opportunity for companies, brands and their storytellers.

In this seminar "Learn from Hollywood", Petra Sammer defines the technical term "storytelling" for marketeers and PR professionals. She shows successful concepts of good corporate and brand stories and helps to find suitable stories. Best practice examples - from B2C and B2B - provide inspiration for your own communication. 

Over a hundred companies, associations and agencies have already booked this seminar - as a keynote or workshop - all with positive feedback. Let yourself be inspired for more Storytelling in your marketing.

Who is this for? This seminar is suitable for anyone who is looking for an introduction to the topic of "Storytelling", who wants to get an overview of the technique and is looking for inspiration to incorporate stories into their own communication.

Formats: Keynote | half-day course | day seminar | workshop | online webinar

Building on the basic "Learn from Hollywood"- course, this masterclass continues. The workshop, which is designed for a maximum of 15 participants, offers tools and methods for actively implementing narrative marketing in text, visuals and video. Using practical examples, storytelling tools will be presented and practiced. Own works and projects will be worked out concretely.  Practical work will be done on storytelling elements in text (e.g. for newsletters, websites, customer cases), image (recognizing and selecting narrative image material) and moving image (tips and exchange of experience in dealing with film teams) and social media campaigns (principles of transmedia storytelling).

Who is this for? The seminar is suitable for medium-sized companies and also communication teams of large enterprises and global players who want to execute storytelling in a practical way, as well as for agencies who want to make colleagues fit in terms of strategic storytelling and narrative marketing.

Formats: Half-day course | day seminar | workshop | online webinar.