Let Your Creativity Shine

"Creativity is not a talent. It is a way of operating." – John Cleese

Creativity has little to do with talent — and everything to do with method and input.
There are countless tools and techniques designed to enhance creativity and boost innovation. Would you like to refresh your knowledge of the most effective creative methods? And expand your creative toolkit — perhaps even with the help of AI?

Benefit from the extensive experience of Petra Sammer, former Chief Creative Officer at Ketchum, one of the world’s most creative PR agencies. Get inspired and empowered to develop high-impact, award-winning communication strategies and campaigns.

Explore the seminar offering below — or design your own personalized training modules.

For your very own Creative Boost.

Do you always rely on the same method? Brainstorming, right? In this seminar, you’ll learn why brainstorming is actually one of the least effective techniques for generating new ideas — and what you can do instead. Discover innovative methods, tools, and tricks to energize yourself and your team, and to develop more — and better — ideas.

Seminar Topics:

• Running productive brainstorms: Moving beyond coffee chats to real results
• Boosting creativity with AI: Opportunities, risks, tools, and prompts using ChatGPT & more
• Creative techniques for virtual teams and online meetings
• Dealing with idea killers: Handling skeptics and stopping “yes, but…” thinking
• Motivating teams and guiding them toward disruptive ideas
• Defending your ideas successfully

Who is it for? This seminar is designed for anyone who organizes, leads, or facilitates brainstormings, workshops, or co-creation sessions — and wants to make them truly effective. It’s ideal for those tasked with motivating colleagues, sparking creativity, and ensuring that every meeting ends with a wealth of actionable ideas.

Available Formats: Half-day course | Full-day seminar | Online webinar

 The best idea wins — or does it? If only that were true. In reality, the most creative idea doesn’t always make it through. While clients may ask for innovation and fresh thinking, they often shy away from the risk that comes with truly bold ideas. Frequently, the criteria for evaluating creativity are unclear — and that makes all the difference.

The success of an idea often hinges not on the idea itself, but on how it's presented.

Benefit from the extensive experience of Petra Sammer, who has pitched countless ideas as a Creative Director at an international agency and served on the jury of prestigious industry awards, reviewing thousands of campaigns.

This seminar helps you and your team craft the right story for your idea — and present it in a way that wins over clients and decision-makers. Because your best ideas deserve more than to sit in a drawer.

Seminar Topics:

• Structuring your presentation for success: Winning formulas for persuasive pitches
• Overcoming attention deficits: Finding the story behind your idea
• Understanding how clients evaluate ideas: Tips and tools for dealing with risk-averse decision-makers
• When “no” isn’t final: Long-term strategies to turn rejection into acceptance
• From standard to standout: Creating “aha” and “wow” moments in your pitch
• AI as your pitch partner: Presenting better with the help of technology

Who is it for? This seminar is designed for anyone who wants to persuade critical clients and decision-makers to say yes to great ideas.

Available Formats: Impulse Talk | Half-Day Course | Online Webinar

More and more clients are eager to be part of the creative process — not just to review ideas, but to help shape them. Co-creation is the key to turning ideas into reality.

But as inspiring as collaborative creativity may sound, it’s not without its challenges. Inviting clients into the ideation process requires structure, clarity, and a thoughtful approach.

Gain valuable insights from Petra Sammer, longtime Creative Director at an international communications agency, and learn the tools and techniques for planning and running effective Co-Creation workshops that lead to shared success.

Seminar Topics:

• Planning and preparing successful co-creation workshops
• Motivating and energizing complex, multi-disciplinary teams
• Setting and managing expectations effectively
• Creative labs and ideation techniques for different creative skill levels
• Co-creating with AI: Opportunities and risks of AI-assisted creativity in workshops
• Managing egos and group dynamics
• The do’s and don’ts of collaborative idea sessions

Who is it for? This seminar is designed for workshop facilitators and creatives who want to embark on idea development together with their clients.

Available Formats: Half-day course | Full-day seminar | Online webinar

Many people believe they’re not creative. Even in creative agencies, around 20% of colleagues doubt their own creative potential. But what does “being creative” actually mean? What qualities define so-called “creative minds” — and can those traits be learned?

This seminar is designed to inspire and empower participants to awaken or rediscover their own creative talent. With practical tips, methods, and hands-on exercises, you’ll learn how to tap into your creative potential and build confidence in your own ideas.

Seminar Topics:

• The skills of creative minds — and how AI is changing the game
• What’s your creative type? Self-analysis and creative profiling
• The raw material of big ideas and great stories
• Not just "thinking outside the box" — but also "inside the box": Strategic starting points for creative thinking
• Strengthening individual creativity — with the help of AI
• Sources of inspiration for creative work

Who is it for? This training is ideal for anyone who is regularly expected to generate fresh ideas — and for those responsible for continuously inspiring their teams and sparking new creative impulses.

Available Formats: Keynote | Half-day Course | Full-day Seminar | Online Webinar