just right - for you!
You want to present with greater impact. You want to inspire and persuade your team and your clients. You want to tell compelling stories, unlock creativity, and sell your ideas with confidence. That’s quite a lot—but perhaps I can help.
STORYTELLING, VISUAL STORYTELLING, and IDEATION can make a real difference—in leadership, communication, marketing, and PR.
More than 300 companies, brands, and agencies have already benefited from Petra Sammer’s expertise in storytelling and creativity. Through her keynotes, trainings, and workshops, she has inspired communication teams around the world to meet their challenges with creativity, clarity, and purpose.
Have a look around. I’m sure you’ll find a topic that can move you and your team forward. Let’s take it on—together.
The Art of Storytelling
Discover the Art of Storytelling—a powerful tool for marketing, PR, and corporate communications.
In Petra Sammer’s seminars, you'll learn the essential principles of great storytelling and narrative marketing.
Stories for Leaders
Great leaders don't just inform—they inspire. Through Petra Sammer’s Leadership Storytelling trainings, you’ll discover how to use the power of stories to connect with your team, drive change, and leave a lasting impression.
The Visual Turn
Uncover the power of visual storytelling—in marketing, PR, and every kind of presentation. In Petra Sammer’s seminars, you’ll learn how to use photos, infographics, and videos to tell clear, compelling stories that truly resonate.
Boost Your Talent
Refresh your creative toolkit and rediscover your creative spark. Learn new techniques, unlock your potential, and explore fresh ways to generate ideas. In her ideation seminars, Petra shares insights and methods drawn from over 25 years of hands-on creative experience.
"Images Win Over Text: Why Project Managers Should Become Better Visual Storytellers"
The shift, known among communication professionals as the visual turn, extends well beyond marketing. It’s reshaping corporate, internal, team, and project communication alike. We are becoming increasingly fluent in visual language. For Generation Z, it’s second nature to use icons, emojis, infographics, and video more often than text to exchange ideas and express meaning. Watch this webinar for PMI Switzerland:
Who has successfully worked with Petra Sammer? Selection of references:
