Creative zone
What’s the least effective way to come up with new ideas? Brainstorming.
And yet, we love this creativity technique.
Fortunately, there are far better methods and tools for generating ideas — and with AI, even more powerful sources of inspiration.
On this page, you’ll find everything you need to spark creativity and discover fresh thinking.
Wishing you success in your search for bold new ideas.
Creative with AI? Well, there is an AI tool for everything: There´s An AI For That.
Where great stories start
To uncover fresh ideas and compelling stories, you need to do your homework. Dive deeper—get to know the subject, the audience, and the context. Seek out both the expected and the unexpected, the ordinary and the unconventional. Stay curious, and keep exploring! Here are a few tips to help you get started:
Creative Tools
Ideas are born on a blank sheet of paper? Quite the opposite. For many, the emptiness of a white page is intimidating. If you're looking for support in your creative process, you've come to the right place. Browse through the creative toolbox:
Creative Library
People often ask me what my favorite books on storytelling or creativity are. And which videos to watch and podcasts to listen to?
Here is a selection of my favorites:
Passion Projects
Life isn’t just about work.
If you’re curious about what else inspires me, feel free to explore my latest creative projects and stories.
Would you like a slightly more poetic or more casual version as well?
The SAMMERy Storytellilng Library offers an overview of valuable books and research resources— for storytellers and creatives in marketing and PR, as well as for leaders and communication professionals.
As Chief Creative Officer Petra Sammer was responsible for the creative inspiration and motivation of agency teams worldwide. Sometimes with quite unconventional creative techniques such as "Brainstorming in the Dark". Have a look:
*2015 and 2016 Ketchum Pleon was awarded as "most creative PR-agency in Germany". Petra Sammer left the agency 2017 and founded her own business.
