Welcome
... and nice to meet you
I'm a storyteller and creative —
PR and marketing consultant, speaker, and author.
For over 25 years, I’ve helped brands craft their narratives and shape their presence—as managing director and Chief Creative Director at one of the world’s leading communications agencies.
Clients and colleagues benefit from my creative expertise, recognized by numerous industry awards and my role as a juror at major international shows, including Cannes Lions, D&AD, and Clio. They also draw on my experience as a TEDx speaker and published author.
Since 2018, I’ve been running my own consultancy pssst... — partnering with clients to uncover and tell their stories in ways that resonate. I’m always on the lookout for a good story. What’s yours?
Email: [email protected] | Phone: +49 (0) 173 207 38 46 | LinkedIn | Instagram
Get my newsletter SAMMERy | Visit my blog Amazing Stories
Your Guide to Storytelling
In a world flooded with content, facts alone no longer persuade. Stories do. The brands that truly stand out today are the ones that know how to tell meaningful stories—stories that capture
attention, convey complex ideas, and build lasting trust with audiences. In an age where AI can generate endless streams of content, authentic storytelling has become more important than
ever.
Between the Lines is a comprehensive and inspiring guide to the art and strategy of storytelling in modern marketing and public relations. Written by renowned storyteller and creative coach Petra Sammer, this book shows communication professionals how to transform messages into memorable narratives that resonate with customers, stakeholders, and the public—even in a world increasingly shaped by AI-generated content.
A practical guide to modern storytelling for marketing and PR professionals. Order now: LINK
Keynotes & Seminars
Storytelling and ideation are at the heart of what I do. My mission is to inspire and energize communication teams and agencies — through keynote speeches, seminars, and workshops. I help them craft stronger stories and unlock their creative potential.
Creative Zone
What’s the most inefficient way to generate ideas?
Brainstorming. And yet… we love it.
Still, there are far more effective ways to spark creativity — trust me. As Chief Creative Officer at one of the world’s most awarded creative agencies, I led teams and clients alike in the pursuit of fresh ideas and meaningful innovation.