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Gute Ideen und Storys kommen nicht von irgendwo. Vorbreitung, Recherche, Impulse und Insights sind entscheidend für jeden Kreativprozess.

 

Lassen Sie sich inspirieren, motivieren und auch mal irritieren. Hier finden Sie ein paar Startpunkte, um Ihre Ideensuche zu beginnen:

 

To uncover fresh ideas and compelling stories, you need to do your homework. Dive deeper—get to know the subject, the audience, and the context. Seek out both the expected and the unexpected, the ordinary and the unconventional. Stay curious, and keep exploring! Here are a few tips to help you get started



Research Institutes & Think Tanks

  • Business Trends: http://www.globaltrends.com/

    Provides insights into long-term business, economic, and societal trends to support strategic foresight and innovation.

  • Google Trends: http://www.google.de/trends
    Analyzes the popularity of search queries and highlights trending topics across regions and categories.

  • Institute for the Future: http://www.iftf.org/
    A nonprofit research organization that explores future scenarios to help organizations plan strategically.

  • Kantar – Media Trends and Predictions: https://www.kantar.com/campaigns/media-trends-and-predictions
    Annual reports and expert analyses on evolving media consumption and advertising trends.

  • Little Big Details – UX Trends: http://littlebigdetails.com/
    A curated collection of subtle but clever user interface and user experience design elements.

  • Mashable – Digital and Tech Trends: http://mashable.com/
    Covers breaking news and trends in tech, digital culture, and social media.

  • Mintel – Consumer Trends: http://www.mintel.com/
    Provides market intelligence, competitive analysis, and consumer trends across a wide range of industries.

  • PSFK – Business Intelligence: http://www.psfk.com/
    A leading platform for innovation insights, consumer behavior, and business trends.

  • TrendCentral – Idea Starter for Lifestyle Topics: http://www.trendcentral.com/
    Offers curated cultural insights and emerging lifestyle trends aimed at creative professionals.

  • TrendHunter – Lifestyle and Pop Culture Trends: http://www.trendhunter.com/
    A high-volume source for the latest in lifestyle, innovation, and pop culture trends.

  • TrendWatching – Global Consumer Trends: http://trendwatching.com/
    Tracks emerging consumer trends and innovations from around the world to inspire business growth.

  • Trends in Journalism: Best predicted by the NiemanLab
    (No link provided – would you like me to find the correct URL and add a description?)

  • World Economic Forum Reports: https://www.weforum.org/reports/
    A hub of in-depth global reports on economics, technology, and sustainability, produced by the World Economic Forum.


Trend Scouts & Futurists

Gerd Leonhard

  • Website: https://www.futuristgerd.com/

  • A futurist and humanist who explores the intersection of technology and humanity, advocating for a balanced and ethical future. 


Lidewij Edelkoort

  • Website: https://www.edelkoort.com/

  • A renowned trend forecaster specializing in fashion, design, and lifestyle, known for her insightful trend books and seminars. 


Trend Tablet by Lidewij Edelkoort

  • Website: https://www.trendtablet.com/

  • A platform curated by Lidewij Edelkoort that explores how trends evolve and interact with various aspects of daily life. 


Matthias Horx / Zukunftsinstitut

  • Website: https://www.zukunftsinstitut.de/

  • Founded by Matthias Horx, this institute provides research and consulting on megatrends and future strategies for organizations.


Peter Wippermann / Trendbüro

  • Website: https://trendbuero.com/

  •  A leading German trend and innovation consultancy that translates societal changes into actionable business strategies. 


Gottlieb Duttweiler Institute (GDI)

  • Website: https://www.gdi.ch/en

  • Switzerland's oldest think tank focusing on retail, food, health, and societal trends to inspire and guide organizations. 


Douglas Rushkoff

  • Website: https://rushkoff.com/

  • An author and media theorist who examines human autonomy in the digital age, exploring the cultural and societal impacts of technology.


Ramon Vullings

  • Website: https://www.ramonvullings.com/
  • A cross-industry innovation expert and speaker who inspires organizations to look beyond their boundaries and mix ideas across sectors to create new value.

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