Start your idea
Gute Ideen und Geschichten kommen nicht von irgendwo. Vorbreitung, Recherche, Impulse und Stimuation sind entscheidend für jeden Kreativprozess.
Hinterfragen Sie und recherchieren Sie. Lassen Sie sich inspirieren, motivieren und durchaus auch mal irritieren. Suchen Sie an bekannten und ungewöhnlichen Orten nach Input. Hier sind ein paar Startpunkte, bei denen Sie beginnen können:
To find fresh ideas and stories you need to do your homework. Dig deeper and get to know the topic, the target group and the circumstances. Search for the obvious and the surprising. The ordinary and the unconventional. Keep on searching! Here are some tips where to start:
Market Research
- Institut for the Future: http://www.iftf.org/
- Global Trends: Factiva by DowJones http://www.dowjones.com/factiva/index.asp
- Reports of the World Economic Forum: https://www.weforum.org/reports/
- Consumer Insights by Gartner: https://www.iconoculture.com/Index.aspx
- Business Intelligence by PSFK: http://www.psfk.com/
- Media Trends and Predictions by Kantar: https://www.kantar.com/campaigns/media-trends-and-predictions
ThinkTanks
- 2bAHEAD - tomorrowing your business, one of Europe´s largest innovation network: www.future.consulting/
- Awesome Trendreports from Future Today Institute
- Consumer Trends: Mintel - Consumer Trends in Time: http://www.mintel.com/
- Global Consumer Trends: Trendwatching: http://trendwatching.com/
- Business Trends: http://www.globaltrends.com/
- Consumer Trends 2020: http://www.forumforthefuture.org/project/consumer-futures-2020/overview
- Global Lifestyle and Pop Culture Trends by Trendhunter: http://www.trendhunter.com/
- Idea Starter for Lifestyle topics: http://www.trendcentral.com/
- Google Trends: http://www.google.de/trends
- Digital and tech trends: http://mashable.com/
- Real Time Search: http://www.socialmention.com/
- UX trends: http://littlebigdetails.com/
- Visual trends: GettyImages - Inspiration & Insights: visualtrends.gettyimages.com
- Ask Forbes Or you ask Forbes about their future trends. Every year they come up with their favorite list.
- Trends in Journalism: Best predicted by the NiemanLab
Trendscouts
- Gerd Leonhard Gerd is a futurist and he believes in science and humans: https://www.futuristgerd.com/gerd/future-thinker/
- Li Edelkoort The industry trusts her: https://www.edelkoort.com/ Design, Fashion, Consumer Trends: Trend Tablet from Trendguru Li Edelkoort: http://www.trendtablet.com/
- Mathias Horx / Zukunftsinstitut: https://www.zukunftsinstitut.de/
- Peter Wippermann / Trendbüro: http://trendbuero.com/about-us/
- GDI - Gottlieb Duttweiler Institute: https://www.gdi.ch/en
- Douglas Rushkoff: https://rushkoff.com/
- Faith Popcorn / BrainReserve: https://www.faithpopcorn.com/
Events & Meetings
- SXSW South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of digital, interactive, film, and music industries. Date: March in Austin or online.
- Plot A forum for Storytellers in Marketing and Film - info and newsletter: www.whattheplot.com
- Cannes Lions Everyone knows the Cannes Lions Award - but the Festival and Conference is even better: https://www.canneslions.com/
More inspiration from Petra Sammer:
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